UNDER PRESSURE FROM SPONSOR, AMERICAN IDOL PULLS PLUG ON PLASTIC PSA, Forbes Magazine, 11/8/11,
Forbes reports that 11 contestants of American Idol Season 10 want you to REFUSE disposable plastic. A big time Idol sponsor – possibly Coca Cola, is objecting to the YouTube PSA. The two minute short film created by Producer/Director Kate Miller with Mirror Films has a bit of song, a bit of humor and a big request for action – they are trying to raise $50,000.
The PSA is a project of the Plastic Pollution Coalition, a star studded global consortium of celebrities, politicians and organizations -including Surfrider, Greenpeace and many more, working together to stop plastic pollution and its toxic impacts on humans, animals and the environment.
The Coalition seeks to put plastic pollution at the forefront of global social, environmental and political discourse. It has the following strategic goals: End the global dependence on disposable plastic, the primary source of plastic pollution and reduce the overall global plastic footprint for individuals, businesses and organizations. Achieving these goals requires collaboration on a global scale between individuals, organizations, businesses and policy-makers to raise awareness and improve understanding of the complex problem of plastic pollution; to create solutions; and to pursue these solutions relentlessly, with a sense of utmost urgency.